When the rumors began that the reigning NWSL champion Western New York Flash would be moved from Rochester and rebranded in a new city, a fair number of us assumed the team would land on the west coast, perhaps in Los Angeles or Vancouver.
It was a bitter pill to swallow for so many reasons. The Western New York club had survived three iterations of women’s professional soccer but, by many accounts, were losing money even as they gained a championship in NWSL’s fourth season. The Flash had sold both season and single-game tickets until just days ago and had signed a player the day before the story of the team’s potential move broke late last week. But the deal is done and the franchise will now move to Cary, North Carolina, joining the recently rebranded former-Railhawks in what many consider a hotbed of soccer player development.
But the elephant in the room is a pretty substantial elephant even insofar as elephants go.